That's why almost everyone visiting Disneyland or Disney's Hollywood Studios at the Walt Disney World Resort now starts their day before 7am, frantically reloading the page on the official park app, trying to catch it exactly at 7am, when they can submit their request to join the virtual queue for Rise of the Resistance.ĭisney's app has no way of knowing which fans would gladly have waited four hours in a physical queue for the award-winning Star Wars ride and who's just trying to get a spot in the queue on a lark, because it only takes a click and people told them it was a great ride. But removing the deterrent effect of long physical queues only added to the demand for rides and restaurants without increasing their capacity.
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So Disney found ways to give them access to that. They just want to get on that ride or order that food that they wanted in the first place. No one is paying Disney ticket prices to be part of some grand industrial engineering challenge. That helps even the load around a park.īut visitors generally don't care about the greater good of efficient guest loading across a theme park. We'll try something else." Long physical waits deter people from going to overloaded restaurants and attractions, distributing guests to alternatives with more available capacity. How many times have you seen a long line for a restaurant and ride and said to yourself, "forget it. Seems easy, right? Well, they might be too easy. Just wait for your turn to be called via a notification on the app, and you're heading straight in. In an attraction's virtual queue, it's just a click or two on your phone to claim a spot in line, without having to rush across the park and steel yourself for a long wait on your feet. You can decide what to order whenever you want, then skip the line and pick up your meal at your convenience.
With mobile order, the whole family can take their time looking at the menu, deciding what they want, then communicating that information directly to a restaurant's kitchen, with no risk of a cashier not getting your intended order right. Yes, mobile order and virtual queues can be easy to use. When fans asked Disney for a way to avoid long line, the finger on the monkey's paw curled, and we got these new app-based alternatives. In practice, they're actually increasing the amount of time that many guests are waiting for their food or thrills. Instead of lining up in an endless queue of people waiting to get on a ride, now you can use the virtual queue in Disney's apps to claim a space in line on popular attractions such as Star Wars: Rise of the Resistance, Indiana Jones Adventure and soon the new Web Slingers: A Spider-Man Adventure.īut while these features allow you to avoid time standing in a physical line, they don't necessarily make your wait any shorter. Instead of standing behind other guests to order food at a register, now you can use the mobile order feature on the official Disneyland or Walt Disney World app to place your order and pay.
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With virtual queues and mobile ordering, Disney has created app-based alternatives to the long physical lines that used to frustrate visitors.